The Influence of Colors in Marketing

Color can influence the way that you feel about something, the sense of urgency behind it and the right combination can be very helpful for the design of your website. Many studies have shown that particular colors have an effect on consumers.

Blue: Promotes a sense of security and trust. Blue is very calming and gives a sense of serenity and it is associated with maturity.

Red: Encourages appetite, which is probably why it is used so often by fast-food chains. Red prompts excitement and passion. Red is also encouraged for sales because it creates a sense of urgency.

Green: The color of nature, it stimulates the brain and gives a calming feeling. It creates harmony in the brain, encouraging decisiveness.

Black: This has a feeling of authority and stability. It is often tied to intelligence and strength.

White: Associated with cleanliness and safety. The absence of color helps to spark creativity, because it is seen as an unaltered clean state.