There are many things that go into having an effective digital marketing strategy. Especially in today’s much more saturated marketplace you have to focus on a few key things.

Digital Presence Management. Your digital presence can drive business a lot. This includes all your social media accounts, how you’re presenting yourself through those. Your website, your branding, your updates, etc. This is all important to how your customers can see you.

Content Marketing. As we’ve talked about in earlier blogs, content is a huge way for you to connect with your audience. This includes all visual marketing, all blogs, videos, and original content.

Online Engagement. Connecting with your audience is a huge way to drive business and with the amazing advances in technology we can constantly be connecting with them. You can achieve this engagement through your social media accounts, personalizing content, building trust,etc.

Mobile. People in today’s world are always on the go and they want what they want right here and right now. A great way to keep up with that is to connect through mobile apps and location based marketing.

Live events can be a great way to connect with your customers. It’s a way to make your product more interactive and show how you can help in person. It is also a way for you to promote your product as well as entertaining your customers. Here are a few ways to make sure you have a successful live event.

1. Use videos to your advantage. Although a lot of the time live events = seminars you want to make sure that you aren’t just having talking heads standing up in front of a crowd. The best way to get information out there as well as keeping your audience engaged is to make compelling, short two-minute videos about you and your company.
2. Cater to your client(s). This comes with knowing your brand and knowing what your customers want. You want to put on an event that your clients WANT to come to. One that they are going to want to come back to and one that they’ll talk to their friends about. So when it comes to planning the event always have your client in mind, what would engage them, what would they think is awesome about the event?
3. Pick the right team to plan it. Putting together the right group of people to get the event up and running smoothly is key. People that are professionals and experts in the field are important to making the event the best it can be.
4. Stick to a budget. This can also be put into the realm of making sure you have thought of EVERY thing you might need. There will be a lot of additional fees involved such as labor costs, bartending fees, power, etc. The more you can prepare for those fees the better off you are. It’s smart to put your foot down when it comes to the extra things you don’t actually need. So make sure you sit down with someone who has done an event similar to what you want to do in order to get the best idea of what your budget should look like.
5. Prepare. This one seems really obvious but it is so important to start planning your event as far in advance as possible. Venues, especially for bigger events, book up fast so getting your event planned early allows you to get each thing that you need for your event and it will give you more time for any issues that might come up a lot the way. This gives you a chance to get out invitations through various forms as well, such as snail mail so you can do a much more personal invite.

As we have talked about before, digital marketing is a huge way to reach your current and potential customers. A lot of the times people feel that they only need to use one method to get their name out there, but that will hold you back. Using many different way to promote your brand, products and services is the best way to get your name out there more. Here are a few ways you can diversify your digital marketing.

1. Use social media and know which form to use. People that uses Facebook as their main form of social media look for different things than people that use Instagram as their main social media. It’s important to know which one your demographic uses the most and use it to your benefit.
2. Make fresh content. People want to see something new and fresh, so you want to continue to create fresh content for yourself and your company so that you can continue to get more eyes on your product.
3. Link building. Another reason to create that fresh content is to link build. If you write a new blog and it is posted on a few different websites people are going to be able to get to your website easily. The more channels you can use and link build off of the better.
4. Keep changing. It’s very important to continue to change the way you do things when it comes to digital marketing because it is continually changing. Being savvy to these changes helps you stay one step ahead of your customers who are always keeping up with those same changes.

Digital marketing is the best way to connect with your audience. Although there are a lot of options out there for your digital marketing needs not all of them are actually helpful or successful. There are pitfalls and missed opportunities. Here are a few things to avoid when you’re creating your digital marketing platform.

1. Being unprepared. One of the biggest mistakes a company can make is to rush into digital marketing without an organized strategy. When you start creating a digital marketing strategy you want to have an overall idea of how your will present your companies brand and you want to go into it understanding who your target audience is, what you want to make them feel and how to make them invest in your product or service.
2. Not staying up-to-date. The digital world is evolving constantly and you and your business have to evolve with it. If a new way to connect with your audience comes out you want to be able to keep up with that and show your customers and potential customers that you are up on the trends as well as consistently evolving your product.
3. Having unrealistic expectations. Setting goals for yourself is absolutely key when it comes to marketing, you want to have an idea of how things are going to play out and you want to reach for specific goals. However you want to do the research to make sure those goals are reachable. Having unrealistic expectations for your goals and how your digital marketing will help your business could lead to you giving up on something before it has the opportunity to work, or spending more money than is actually necessary. Be patient and you will see the rewards.

Color can influence the way that you feel about something, the sense of urgency behind it and the right combination can be very helpful for the design of your website. Many studies have shown that particular colors have an effect on consumers.

Blue: Promotes a sense of security and trust. Blue is very calming and gives a sense of serenity and it is associated with maturity.

Red: Encourages appetite, which is probably why it is used so often by fast-food chains. Red prompts excitement and passion. Red is also encouraged for sales because it creates a sense of urgency.

Green: The color of nature, it stimulates the brain and gives a calming feeling. It creates harmony in the brain, encouraging decisiveness.

Black: This has a feeling of authority and stability. It is often tied to intelligence and strength.

White: Associated with cleanliness and safety. The absence of color helps to spark creativity, because it is seen as an unaltered clean state.

A Brand Ambassador is someone who embodies the brand he/she is endorsing, providing the brand with credible promotion and visibility. Brand Ambassadors can be a great asset for your company, they can go out to events and promote the company, post on their social media or they can be the face of your brand at company events. A brand ambassador also lets people know that there are others that are very passionate about your company and your brand. Brand Ambassadors can be anyone from the owner of the company, to employees that you hire to your customers.

These brand ambassadors are important in many ways. A brand ambassador can reach out to people and interact with them. They can answer important questions, help people through social media with your product or just simply speak to people one-on-one about your services. Studies have shown that people are more likely to refer a company that they trust and that interaction with a brand ambassador will gain trust from your customers.

Brand Ambassadors are also just a great way to get your name out there in general. Social media is a huge platform that can be used for marketing and to promote your company. Using brand ambassadors on each social media platform can greatly increase the amount of people that have eyes on your company and in turn can gain you new clients.

The way that people view you and your product or service online is a huge part of how successful your business is. Having a business that is well liked, trusted and has a good reputation means more business, more eyes on your business and new business. Having a bad reputation because of a bad customer experience can lead to you losing the trust of your customers and potential new customers. Here are a few ways you can maintain that good reputation online.

1. Pay attention to your customer. It is so important to be active on all social media accounts and through your website. This means interacting with your customers via social media and also paying attention to their wants and needs and molding your business around that. Their opinions and their reviews of your brand matter more than anything else so don’t ignore that.
2. Keep everything up-to-date. It’s important to have a website that keeps up with the times. If you have an old website that looks outdated or like anyone could have made it people aren’t going to trust what you can do with your business. So it’s important to make sure that you have your website looking fresh and professional in order to show existing and potential customers that you are constantly improving.
3. Say thank you. It’s so important to give credit where it is due. For instance if you have a customer and they refer someone to your services or product and that person starts using it then you should show thanks to the referring customer. Without referrals like that your business cannot continue to grow. Make sure you take time to notice when customers help you or just to let your customers know that you appreciate that they are supporting your business. It will make those people trust you more and in the end will help you gain more customers.

There are a lot of ways to get your brand out there, and anymore digitally is one of the most used and easiest ways to do it. What makes it so effective though? Here is a little look at what we do and how we can help your business grow.

Attract. Using SEO, social media, PR, and video content among other things you can bring in those people that are or could potentially be your customers. Using SEO you can format your website so that search engines rank your site higher. Using Social Media and blogging you can build your brand and gain leads as well as traffic to the site.

Engage. Once you’ve attracted the people to your site now it’s time to keep them there. Having a great website is one of the first steps, they’ll see your website and get an idea of your brand. Give them things to do on the site like the video content, checking your social media and having downloads and information for them to read about you and your services.

Convert. The first two don’t mean a lot without this one. Converting those people into customers is the most important part of your business. And you want to be able to track where these conversions are coming from so that you are more aware of what works and what doesn’t.

Inspire. Make sure that you are keeping these customers, inspiring them to continue to come back to you. You can do this through loyalty programs, referral programs and just having a great product!

Ah, pornography. Every single male’s (and not so single male’s) friend. When there’s not a real woman available, she has a “headache” or maybe you just don’t want to deal with each other, or you have 15 minutes to kill, porn is the great reliable old friend that won’t let you down. Why? Could it be that porn has unbelievably gorgeous women with perfect bodies who are willing to do anything and everything that your significant other (or lack of) won’t do at a beckon call, they’re always there and they don’t say no, and you don’t even have to buy them dinner beforehand? You bet.  Secretly, or maybe not so secretly, every guy wishes he could be a porn star if just for one day. But if you knew what really went on behind the scenes, you’d probably thank your lucky stars that you can just have some regular sex without all the hassle. Don’t believe me? Here’s what you’re missing out on.

Have sex for a living? Sign me up!

Seriously, what better job could there to get paid to have sex (legally) with beautiful women all day? How amazing would that be? Well, before you go ripping off your clothes and running down to the San Fernando Valley, hold your, um, horses. What seems like it could be easy and just outright fun isn’t exactly what you think it is. Sure, watching it seems amazing, but spend some time on an actual porn set and you’ll see how hard making hardcore porn actually is. First, do you have a perfect body? Yeah, I didn’t think so. The men and women in the industry are held to ridiculously high standards when it comes to the shape they’re in. And they better be in shape, because once the cameras actually start rolling they’ll have to contort themselves into nearly impossible positions while making sure the cinematography isn’t lost. In other words, the camera needs to be able to see all the fucking. Ever notice how rarely performers just do the straight missionary position? It doesn’t look good on film – the guy whacking off at home wants to see anything and everything and that just doesn’t cut the mustard. So the next time you’re watching a chick get banged while she hangs over a kitchen countertop, reconsider just how easy that might be. Which leads to the next point…

Sex Marathons

Imagine fucking a beautiful woman for hours and hours on end. Sounds great, right? Well, try doing that outside of your own home, with twenty strangers looking on and having to satisfy them, not the woman you’re having sex with. It’s not uncommon on a bigger budget set for the sex to go on for a minimum of two hours or more. Both parties involved need to have some serious stamina and avoid chaffing.  And talk about being able to deliver…

Good Wood

While some guys are lucky enough to be naturally gifted with the ability to easily get and maintain an erection in front of a film crew and camera, not everyone is so blessed. They can however turn to alternatives like Viagra and caverject injections (yes, you read that correctly, a large needle goes into your dick) to enhance their performance. Good thing this isn’t major league baseball or there be a high amount of asterisks for performance enhancing drug years to be included with porn titles. And then think about this – you have to actually “finish” on command. Be able to do so (with lots of “results” to show for your efforts) consistently and you’ll continue to get jobs in the business. If not, well, might as well look for another line of work.

Safe Sex? What’s that?

Wicked pictures is the only adult company production in the San Fernando Valley (where porn is king) which requires its performers to wear condoms in their sex scenes. Other companies deem it merely optional. And if you’re a female performer who won’t take no for an answer on this issue, you may find work more difficult to get than your fellow performers who don’t. What’s the reasoning behind this? Fantasy killer. At least that’s the thought – most male viewers don’t want to see condoms in porn movies anymore than they want to see a dental damn, think about STD’s or pregnancy. Just the sex, ma’am.  So if protection becomes a necessity for you, consider becoming a security guard.

Blow jobs and hand jobs aren’t the only jobs to get

Like other professions in all facets of any entertainment industry, if you’re on the “talent” side (aka a performer) you move from job to job, freelancing as an independent contractor hoping to sign a longer term contract. This is perhaps why you’ve heard of certain companies having their “girls” for at least a limited amount of time signed to a contract. For the most part though, performers are at the mercy of either their sleazy talent agent or their own ingenuity to get them work – just to make a living. Contrary to the fantasy, many don’t live lavish lifestyles, it’s a much smaller percentage, just like the mainstream entertainment community an actors. For every Brad Pitt and Angelina Jolie, there are tons of actors just praying he or she will get a national commercial. No different in porn – for every Jenna Jameson there’s hundreds of hot women who will do scenes and then go back to their strip clubs just to pay the rent.  Add to that the spread of piracy on the internet where you can get tons of porn for free and the economic downturn, and the competition for jobs is beyond fierce. While you’re watching that woman get stuffed like a thanksgiving turkey as she moans in ecstasy, what may be on her mind is her credit card bill rather than how amazing the sex would appear to be. Lastly, think about this: while in mainstream entertainment the roles for actors over the age of 40 may be diminished, there are still roles. Unless you go to the fetish side where you’re a “cougar” at as young as 30 in the porn industry, you might as well forget about longevity as a performer in porn.

Not exactly the next James Cameron production

It’s not just the people fucking in front of the camera that makes the movie; there are plenty of people behind it as well. Directors, writers (yes, there are writers in porn who write more than “ooh” and “ahh” and “dropping fuckin’ loads!”) cameramen, makeup and hair, production assistants – the list goes on and on. Without them the movies than you love would never get made.  If it’s a high budget shoot it’s one thing, but on the lower budget side if a crew is doing some “guerilla” style filming (without a permit) it’s very possible that the good ole’ LAPD will show up and put a stop to the proceedings. And it’s not like the porn industry isn’t without their “divas” as well. Some performers don’t have the best reputation for small egos or being the easiest to work with.

The ever elusive orgasm

How many times have you heard a female performer interviewed and they say they’re in the business because they just love to have sex? Well if you believe that one I have a few bridges to sell you. Yes, some (female) porn stars do actually achieve orgasm on a regular basis in front of the camera. (If the guys didn’t we would know, wouldn’t we?) But many others talk about how having sex at home without the camera is where they have their real fun and are able to orgasm much easier because the pressure is off. So what are they doing in their scenes? Be prepared for a shock now, they’re faking it. Yes, they call them actresses for a reason. I’ve always wondered why “best fake orgasm” wasn’t an award category at the AVNs.

What’s love got to do with it?

Imagine meeting someone and an hour later not only are you having sex with them, but you’re being directed how to do it in front a large crew. How’s that for romance? Or how both you and your costar are married – to other people? Kind of puts a spin on that whole “commitment” thing. What if you’re actually married to each other but have to pretend that you’ve never met before after you’ve had sex hundreds of times? What if you think your costar is a total bitch/asshole? Maybe it might make for even better sex, but often times can cause nothing but problems.

So the next time thinking about dropping that boring desk job with the medical benefits and the 401K to head out to sunny southern California to become the next big porn star, you might want to reconsider for a moment.

Whether you are just starting your company or your company has been around for awhile, creating a brand for your company is very important. Before you can make any real progress in marketing your company you have to find the “voice” of your brand. In other words find out the way you want to presented, how you want others to feel about you as a company. There are a few key things to finding that brand voice.

Finding out your demographic is a huge part of that. You want to think about who you want to appeal to and what type of content they want to see. Focus on how that target audience speaks, what they care about, and the types of things they would do in their personal and work lives. That way you can connect your brand voice to that of your choice consumer.

Think of how you want to make people feel about your brand. How do you want people to feel, how you would want them to describe your brand. How you want them to feel will play a huge role in how you speak through your content. You also want to have a reason for your brand. Find your motivation, what or who you want to help with your product. You want to be able to speak to the hole you fill in the universe that makes people want to use your products.